Wal-Mart Adds Features to Private Label Card

Wal-Mart stores has successfully built a private-label card portfolio with 11 million cardholders over the past four years. Now it says it will try to increase usage of the card by adding rewards features to the card this fall for all existing cardholders. The features include a 3-cents-per-gallon discount on gasoline from Wal-Mart stores, the ability to get $20 cash back at the register with no fee, and discounted long-distance minutes from AT&T. Wal-Mart Financial Services president Jane Thompson said that more rewards may be coming in the coming months. The Wal-Mart private label card is issued by GE Consumer Finance.