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Sexual Orientation and Financial Services
In the latest issue of American Demographics, an article titled "Homo Economics" by Pamela Paul reports the differences in attitudes towards various financial services among self-identified lesbian, gay, bisexual, or transgendered (LGBT) consumers and heterosexual consumers. Harris Interactive and Witeck-Combs Communications, Inc. conducted the poll that provided her data. The table below shows significant differences between these two groups in their attitudes.
| % Agreeing | ||
|---|---|---|
| LGBT | Het. | |
| Offering financial services online is a key factor in deciding where to bank |
51% | 43% |
| It's extremely important that the institution practice non-discrimination | 57% | 49% |
| Would likely consider starting a business if given a cash surplus | 30% | 23% |
| Say loans and debts are their most significant financial concern | 59% | 45% |
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